This can be pretty much one of the startup methods espoused by the "Lean Startup" principles - (not PR specifically, but gauging curiosity right before building) The really hard truth of the matter about journalists and startups is usually that their vast majority don’t genuinely treatment regarding your press release. https://corporatepressrelease39482.blogunteer.com/33275285/the-smart-trick-of-company-launch-press-release-sample-that-nobody-is-discussing