The PESTEL analysis talked about previously looked at the macro environmental factors affecting business, although not the microenvironmental variables. One of the microenvironmental variables are competitors, which might be resolved by a competitor analysis. The Competitors analysis of Frasier A appears to be at the immediate and indirect competition https://franciscohvpyj.ampedpages.com/considerations-to-know-about-ivey-case-studies-62116396